2021 Red Ribbon Week Presentation Request
The Red Ribbon Campaign is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week, October 23-31 each year. This year’s theme is DRUG FREE LOOKS LIKE ME. It was started when drug traffickers in Mexico City murdered DEA agent Enrique “Kiki” Camarena in 1985. After his death, a continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG-FREE AMERICA.
Red Ribbon Week is the largest and oldest drug prevention campaign which reaches over 80 million people each year. This year’s theme is to amplify the campaign’s mission to encourage children, families, and communities to live healthy, happy and drug-free lives.
For more information, contact Adorne Andoh (aandoh@sacada.org) or Melissa Scott (mscott@sacada.org).