Red Ribbon Week Oct. 23-31, 2020

Red Ribbon 2020

The Red Ribbon Campaign is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week, October 23-31 each year.  This year’s theme is Be Happy, Be Brave, Be Drug Free.  It was started when drug traffickers in Mexico City murdered DEA agent Enrique “Kiki” Camarena in 1985. After his death, a continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG-FREE AMERICA.

Red Ribbon Week is the largest and oldest drug prevention campaign which reaches over 80 million people each year. This year’s theme is to amplify the campaign’s mission to encourage children, families, and communities to live healthy, happy and drug-free lives.

School Red Ribbon Concerts featuring the Air Force Band of the West: SACADA has been hosting the annual Red Ribbon Concert each year during Red Ribbon Week. This year, due to COVID-19, the Air Force Bank of the West will be offering virtual concerts straight to the children (see details below). To procure your online concert, contact Master Sergeant John Garcia, Band of the West Director of Operations, at or call (339) 927-1730. 

For more information, contact Beth Davis ( or Melissa Scott (

We are no longer accepting Red Ribbon presentation requests. However, educational presentations are available throughout the year, virtually or in-person by SACADA’s Youth Prevention Specialists – at no charge!

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